Look, ma - a public communication campaign to encourage parents to spend more time listening to their children.

• Main Authors: Chua, Costa Daniel Ming Wei., Lau, Kelly., Gu, Fenghui.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing::Communication; DRNTU::Business::Marketing; DRNTU::Social sciences::Education
• Online Access: http://hdl.handle.net/10356/52520
• Institution: Nanyang Technological University

This paper presents the L o o k , Ma campaign, a student-led applied research and campaign by a team of three students from Wee Kim Wee School of Communication and Information, Nanyang Technological University. The team’s public promotional campaign aimed to promote awareness among parents with c...