Promoting positive perceptions during crises : effects of scents on journalism students in a media conference setting

• Main Authors: Lim, June, Ng, Jolene Christina, Chan, Gerlynn Si Ying, Aw, Cassandra Shu Qin
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Business::Marketing; DRNTU::Social sciences::Mass media; DRNTU::Business::Public relations; DRNTU::Social sciences::Journalism
• Online Access: http://hdl.handle.net/10356/52522
• Institution: Nanyang Technological University

Prior research has examined the effect of extrinsic cues such as prior reputation and spokesperson gender on journalists’ evaluation of the organisation involved in the crisis. However, no study has examined the role of olfaction in a media conference. Through the theoretical lens of Petty and Cacio...