A strategic analysis of electronic market need for a logistics service provider

Address the need of a logistics service provider, TNT Logistics-Asia, to penetrate the electronic business. The primary intention is to gain a higher market share in the provision of logistics services to more electronics companies.

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Bibliographic Details
Main Author: Cheng, Chee Kong.
Other Authors: Kam, Booi Chung
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/5256
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Institution: Nanyang Technological University
Description
Summary:Address the need of a logistics service provider, TNT Logistics-Asia, to penetrate the electronic business. The primary intention is to gain a higher market share in the provision of logistics services to more electronics companies.