Seals, country-of-origin and GDA nutrition labelling : using the elaboration likelihood model to investigate food product perceptions.

• Main Authors: Yee, Andrew Zi Han., Ong, Andrew Teck Keong., He, Qing Pei., Sng, Jeremy Rong Hui.
• Other Authors: May Oo Lwin
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Promotional communication; DRNTU::Social sciences::Communication; DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: http://hdl.handle.net/10356/52587
• Institution: Nanyang Technological University

Nutrition or ‘signpost’ labelling provides information to consumers to assist them in making healthier food choices. While many components of product packaging can influence consumers’ product evaluation, front-of-pack (FOP) nutrition labelling and country-of-origin (COO) labels are two categories o...