Confession of the strawberries.

• Main Author: Chiu, Yi Jie.
• Other Authors: Hong Li Tsing Karen
• Format: Final Year Project
• Language: English
• Published: 2013
• Subjects: DRNTU::Visual arts and music
• Online Access: http://hdl.handle.net/10356/52610
• Institution: Nanyang Technological University

Procrastination is the act or habit of putting off or delaying a task, especially one that requires immediate attention. And as technology advances, the chances of developing the habit of procrastination increase as well. The objective of my project is to create awareness, educate, and to thus discourage the Strawberry Generation (those born from 1980 till now) from the habit of procrastination; where my target audience is the Strawberry Generation in Singapore, specifically those born within 1988 to 1997, currently aged 16 to 25. Lastly, my design strategies are to develop different procrastination characters by using the strawberry as the persona relating to real life examples of my target audience and to therefore allow my target audience to think and reflect on their actions, and to therefore discourage them from the habit of procrastination.