To come full circle.

There is often a unilateral opinion of travel amongst Singaporeans, thinking that it functions merely as a means of leisure, or a time to relax and do nothing. Many will treat it as a shopping spree. Yet, these are seen as the most basic of all reasons to travel (Pearce & Caltabiano, 1983)...

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Bibliographic Details
Main Author: Mak, Joseph Jinfa.
Other Authors: Yeo Puay Hwa Jesvin
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/52783
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Institution: Nanyang Technological University
Language: English
Description
Summary:There is often a unilateral opinion of travel amongst Singaporeans, thinking that it functions merely as a means of leisure, or a time to relax and do nothing. Many will treat it as a shopping spree. Yet, these are seen as the most basic of all reasons to travel (Pearce & Caltabiano, 1983). While this mentality may be looked upon and dismissed as a social trend or something inconsequential, it is important to note that there appears to be a mis-match of Singapore’s status as a firstworld country with the seemingly third-world mentality on the issue of travel. According to The World Wealth Report 2012, Singapore is leading with the world’s highest GDP (Gross Domestic Product), and is “expected to still be tops in 2050 followed by Hong Kong and Taiwan” (Yadav, 2012). With a prospering economic outlook that rivals the other global cities of the world, it is imperative that Singaporeans advance towards a more sophisticated mind-set in the act of travel as well. While our hardware constantly gets better, we need to take care of our “heartware” as well – our mentality and lifestyle. With the concern that Singaporeans may be less than discerning of the deeper benefits and purpose of travel, this leads me to question – Is there a connection linking where we go and what we do while traveling to the fulfilment of a higher purpose? Therefore, this project aims to research on the connection between the act of travel and the fulfilment of higher level needs, and present this to a Singaporean-based audience. The objective is to allow the audience to view travel through a different perspective, and gain a new understanding of the act of travel. The paper will first give a broad introduction to the research, then into the literature reviews, the methodology, and finally the design process and design outcome.