To come full circle.
There is often a unilateral opinion of travel amongst Singaporeans, thinking that it functions merely as a means of leisure, or a time to relax and do nothing. Many will treat it as a shopping spree. Yet, these are seen as the most basic of all reasons to travel (Pearce & Caltabiano, 1983)...
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Format: | Final Year Project |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/52783 |
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Institution: | Nanyang Technological University |
Language: | English |
Summary: | There is often a unilateral opinion of travel amongst Singaporeans, thinking that it functions merely as
a means of leisure, or a time to relax and do nothing. Many will treat it as a shopping spree. Yet, these are
seen as the most basic of all reasons to travel (Pearce & Caltabiano, 1983).
While this mentality may be looked upon and dismissed as a social trend or something
inconsequential, it is important to note that there appears to be a mis-match of Singapore’s status as a firstworld
country with the seemingly third-world mentality on the issue of travel. According to The World
Wealth Report 2012, Singapore is leading with the world’s highest GDP (Gross Domestic Product), and is
“expected to still be tops in 2050 followed by Hong Kong and Taiwan” (Yadav, 2012).
With a prospering economic outlook that rivals the other global cities of the world, it is imperative that
Singaporeans advance towards a more sophisticated mind-set in the act of travel as well. While our hardware
constantly gets better, we need to take care of our “heartware” as well – our mentality and lifestyle. With the
concern that Singaporeans may be less than discerning of the deeper benefits and purpose of travel, this leads
me to question – Is there a connection linking where we go and what we do while traveling to the fulfilment
of a higher purpose?
Therefore, this project aims to research on the connection between the act of travel and the fulfilment
of higher level needs, and present this to a Singaporean-based audience. The objective is to allow the
audience to view travel through a different perspective, and gain a new understanding of the act of travel.
The paper will first give a broad introduction to the research, then into the literature reviews, the
methodology, and finally the design process and design outcome. |
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