Project sapling.
This paper presents the campaign “Project Sapling”, a movement for environmental education of the young by four final year students from the Wee Kim Wee School of Communication. Targeted at preschool students aged 4-6, this campaign aims to increase environmental awareness of preschool c...
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| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/52943 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This paper presents the campaign “Project Sapling”, a movement for environmental
education of the young by four final year students from the Wee Kim Wee School of
Communication.
Targeted at preschool students aged 4-6, this campaign aims to increase
environmental awareness of preschool children in Singapore through a structured
framework of activities devised with reference to psychological theories on children’s
education. It is designed to be a pilot to initiate green education as part of the
preschool curriculum and engaged kindergarten children through hands-on learning
experiences, culminating in an exhibition to reach out to a wider audience.
This paper consists of primary and secondary research that was used to create the
programme framework, an outline of the campaign execution and strategy. It also
includes an evaluation on the campaign effectiveness after its culmination and both
pre-surveys and post-surveys were used in our evaluation to analyze informational
and attitudinal change, along with quantitative data from on-ground initiatives.
Finally, it lists future recommendations for sustainability and an appendix to support
the main text with original documents, collaterals, along with tables and charts. |
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