An exploratory study of TV home shopping in Singapore.

The extension of local television broadcast to 24 hours a day, 7 days a week has created the opportunity for marketers to reach out to consumers directly. Marketing through television is often termed more formally as direct response television, or DRTV for short. A much faster pace of life and there...

Full description

Saved in:
Bibliographic Details
Main Authors: Ho, Huoy Jiun., Lim, Bee Ang., Loh, Ai Xing.
Other Authors: Low Siow Siam, Peter Issac
Format: Final Year Project
Language:English
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10356/53060
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-53060
record_format dspace
spelling sg-ntu-dr.10356-530602023-05-19T05:41:41Z An exploratory study of TV home shopping in Singapore. Ho, Huoy Jiun. Lim, Bee Ang. Loh, Ai Xing. Low Siow Siam, Peter Issac Nanyang Business School DRNTU::Business The extension of local television broadcast to 24 hours a day, 7 days a week has created the opportunity for marketers to reach out to consumers directly. Marketing through television is often termed more formally as direct response television, or DRTV for short. A much faster pace of life and therefore greater need for convenience has had a direct stimulus on the growth of marketing through television here. Coupled with the sustained saturation in the store-based retail scene in Singapore, marketers will be looking out for alternative and more direct ways to market to their customers. DRTV are showing signs that it is here to stay, for good. BUSINESS 2013-05-29T08:44:24Z 2013-05-29T08:44:24Z 1996 1996 Final Year Project (FYP) http://hdl.handle.net/10356/53060 en Nanyang Technological University 123 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Ho, Huoy Jiun.
Lim, Bee Ang.
Loh, Ai Xing.
An exploratory study of TV home shopping in Singapore.
description The extension of local television broadcast to 24 hours a day, 7 days a week has created the opportunity for marketers to reach out to consumers directly. Marketing through television is often termed more formally as direct response television, or DRTV for short. A much faster pace of life and therefore greater need for convenience has had a direct stimulus on the growth of marketing through television here. Coupled with the sustained saturation in the store-based retail scene in Singapore, marketers will be looking out for alternative and more direct ways to market to their customers. DRTV are showing signs that it is here to stay, for good.
author2 Low Siow Siam, Peter Issac
author_facet Low Siow Siam, Peter Issac
Ho, Huoy Jiun.
Lim, Bee Ang.
Loh, Ai Xing.
format Final Year Project
author Ho, Huoy Jiun.
Lim, Bee Ang.
Loh, Ai Xing.
author_sort Ho, Huoy Jiun.
title An exploratory study of TV home shopping in Singapore.
title_short An exploratory study of TV home shopping in Singapore.
title_full An exploratory study of TV home shopping in Singapore.
title_fullStr An exploratory study of TV home shopping in Singapore.
title_full_unstemmed An exploratory study of TV home shopping in Singapore.
title_sort exploratory study of tv home shopping in singapore.
publishDate 2013
url http://hdl.handle.net/10356/53060
_version_ 1770567247954182144