Direct and indirect effects of mediated celebrity on young people's attitudes toward cosmetic surgery

• Main Author: Wen, Nainan
• Other Authors: Stella Chia
• Format: Theses and Dissertations
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Communication theories and models
• Online Access: https://hdl.handle.net/10356/53395
• Institution: Nanyang Technological University

There is a concern that young people are undertaking an increasing number of dangerous cosmetic surgeries today. Celebrity and media are regarded as two important factors that have impacts on young people’s attitudes toward cosmetic surgery. In this dissertation, I first conceptualize celebrity invo...