Competitive advantage with mass customisation

Mass Customisation is used to describe the strategy of a firm to deliver customised products to consumers at the price of mass-produced items (Chase, 1995) and is an important strategic step for companies to differentiate their products in the intense market competition.

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Bibliographic Details
Main Author:	Yap, Siew Eng.
Other Authors:	Kam, Booi Chung
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Engineering::Industrial engineering::Supply chain
Online Access:	http://hdl.handle.net/10356/5460
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-5460
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spelling	sg-ntu-dr.10356-54602023-03-11T17:23:02Z Competitive advantage with mass customisation Yap, Siew Eng. Kam, Booi Chung School of Mechanical and Production Engineering DRNTU::Engineering::Industrial engineering::Supply chain Mass Customisation is used to describe the strategy of a firm to deliver customised products to consumers at the price of mass-produced items (Chase, 1995) and is an important strategic step for companies to differentiate their products in the intense market competition. Master of Science (Logistics) 2008-09-17T10:51:09Z 2008-09-17T10:51:09Z 2004 2004 Thesis http://hdl.handle.net/10356/5460 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Engineering::Industrial engineering::Supply chain
spellingShingle	DRNTU::Engineering::Industrial engineering::Supply chain Yap, Siew Eng. Competitive advantage with mass customisation
description	Mass Customisation is used to describe the strategy of a firm to deliver customised products to consumers at the price of mass-produced items (Chase, 1995) and is an important strategic step for companies to differentiate their products in the intense market competition.
author2	Kam, Booi Chung
author_facet	Kam, Booi Chung Yap, Siew Eng.
format	Theses and Dissertations
author	Yap, Siew Eng.
author_sort	Yap, Siew Eng.
title	Competitive advantage with mass customisation
title_short	Competitive advantage with mass customisation
title_full	Competitive advantage with mass customisation
title_fullStr	Competitive advantage with mass customisation
title_full_unstemmed	Competitive advantage with mass customisation
title_sort	competitive advantage with mass customisation
publishDate	2008
url	http://hdl.handle.net/10356/5460
_version_	1761781914863140864

Competitive advantage with mass customisation

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