Strategic options and challenges of chinese brand buildings in Southeast Asia.
Chinese brands have achieved notable success In the domestic market and are consciously or unconsciously participating in global resource-, market-, and profit-seeking activities. Different from western winning brands', conventional advantages of advanced technologies or tactful publicizing met...
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| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10356/55273 |
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| Institution: | Nanyang Technological University |
| Language: | English |