A study of factors that motivate an entrepreneur to start-up a small business in the local context

The objective of this project is to examine the motivational factors in starting a small business. Case studies and questionnaires are used in the research study. Four main hypotheses of entrepreneurship are developed from the literature review, and they are tested by conducting a questionnaire surv...

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Bibliographic Details
Main Authors: Choy, Oi Leng, Ow, Khai Hoong, Yung, Weng Kin
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/55458
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Institution: Nanyang Technological University
Language: English
Description
Summary:The objective of this project is to examine the motivational factors in starting a small business. Case studies and questionnaires are used in the research study. Four main hypotheses of entrepreneurship are developed from the literature review, and they are tested by conducting a questionnaire survey and four cast studies. The following conclusions are obtained: (1)a potential entrepreneur, in starting up a business, is mostly influenced by friends and business associates rather than by family; (2) a good indication that educational status motivates a potential entrepreneur to start-up a business; (3) generally, there are signs that the local culture does encourage entrepreneurship; (4) there is no conclusive evidence to prove that different entrepreneurial characteristics are found in entrepreneurs who own different types of enterprises. However, they possess some common personality traits.