A study of psychological, personal and demographic characteristics of students taking the subject "entrepreneurship and enterprise development".

• Main Authors: Cho, Berlinda Wei Ying, Choy, Huan Keat, Lim, Wee Kee
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55478
• Institution: Nanyang Technological University

This empirical research is undertaken to analyse the psychological, personal and demographic characteristics of Bachelor of Business (Marketing) final year undergraduates from the Nanyang Technological University (NTU) in Singapore, taking the “Entrepreneurship and Enterprise Development” course as an elective subject. The objectives of this study are: 1) to develop a profile of students taking this course. 2) to find out whether there are any significant differences in psychological, personal and demography characteristics between students who are entrepreneurially inclined and those who are not.