Bank selection criterion by tertiary students in Singapore

• Main Authors: Chan, Lai Ling, Ghee, Siew Foong, Ho, Kum Seng
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55485
• Institution: Nanyang Technological University

In Singapore, it has been established that no study has been conducted on students and their attitudes towards opening bank accounts. The main purpose of this study then, is to determine the pertinent factors that tertiary students consider as important to the selection of their main or only banker. Additionally, the study will attempt to determine if a tertiary student’s educational institution, race or gender has any influence on the ranking of the selection criteria. In order to achieve these objectives, an analysis of the factors and students’ behaviour has been carried out.