The use of quantitative methods in marketing : a survey of Singapore companies

• Main Authors: Kang, Irene Pei Pei, Kuek, Chor Ling, Lee, Shiow Tyng
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::General
• Online Access: http://hdl.handle.net/10356/55505
• Institution: Nanyang Technological University

Quantitative Methods (QM) is a scientific approach to managerial decision making. It is an important tool that can help decision makers in companies make optimal decisions and solve complex problems. As the business environment changes more rapidly and becomes more competitive, marketers are faced w...