The marketing strategy of reinsurance companies in Singapore

• Main Authors: Chan, Mei Fong, Un, Wai Lin, Wong, Poh Lueng
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Finance::Insurance
• Online Access: http://hdl.handle.net/10356/55555
• Institution: Nanyang Technological University

The reinsurance companies throughout the world have been experiencing very disheartening operating results for the past few years. Besides facing very stiff competition among themselves, they have also been hit by a series of natural catastrophes. The intense competition has brought about inadequate pricing for their products and the effect had been coupled with very huge claims due to natural catastrophes. As a result, most of the reinsurers are either making losses or in the very best, only managing to maintain thin profit margins.