Marketing of "Do-It-Yourself" tour package for Destinations Holidays Pte Ltd

• Main Authors: Chang, Ei Leen, Teo, Ivy Mun Li, Wong, Teck Wee
• Other Authors: Muhammad Haniff Bin Hassan
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55598
• Institution: Nanyang Technological University

Singapore has been experiencing stable growth in its economy in the past years . On the average, each family"s disposable income has increased. With this increment, the demand for travel has grown significantly. Due to the ease in entry into the travel industry, many travel agencies ar...