Singapore retail industry

• Main Authors: Chia, Ellina Hui Sun, Lim, Jenny, Quek, Joanna Geok Lian
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/55699
• Institution: Nanyang Technological University

This report aims to provide a comprehensive study of the history of Singapore retailing, its current trend and future outlook. In addition, this pilot study includes factors affecting the Singapore retail industry, the legal environment and the economics ofthe industry. A study on shopping malls as a consumer habitat has also been conducted to substantiate one of the future trends facing the industry. In all, this is the first study in bringing a comprehensive picture of retailing activities in Singapore, giving the readers a closer step towards understanding the Singapore 'r etail industry. Part one of the report presents a case study of the retail industry in Singapore, in which a systematic analysis was undertaken to background information of the industry. One information obtained has been integrated to provide a profile of the industry - tracing its historical beginnings, forces that shaped the industry, and challenges ahead. In part two of the report, an exploratory survey was conducted to examme how consumers use shopping malls in Singapore. The concept of retail habitat has received a great deal of attention in retail research in recent years where the focus is on the social habits of consumers when they visit retail stores rather than buyer behavior as most previous studies emphasized. To the best of our knowledge, this study of retail habitat in the first attempted in the ASEAN countries.