Looking beyond appearances : the consumption of beauty products and its relation to Singaporean young women's identities

• Main Author: Wee, Elaine
• Other Authors: Caroline Pluss
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Sociology::Social behavior; DRNTU::Social sciences::Sociology::Social psychology; DRNTU::Social sciences::Sociology::Individualism, differentiation and struggle
• Online Access: http://hdl.handle.net/10356/55790
• Institution: Nanyang Technological University

This study draws upon the notion of “counter-gaze” to examine how the consumption of beauty products relates to the lived experiences of young women in Singapore through twenty in-depth interviews. It aims to enrich existing feminist studies on women's consumption of beauty products by illumina...