A cross-cultural, between-gender study of extreme response style

This research investigates extreme response style (ERS) within an international context. A student sample was drawn from seven countries and a 32-item questionnaire developed as the research instrument. The results showed the existence of a cultural variation in ERS with regards to the three indepen...

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Main Authors: Ho, Li Lian, Loh, Poh Cheng, Quah, Ai Ling
Other Authors: Nanyang Business School
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/56389
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-563892023-05-19T06:16:14Z A cross-cultural, between-gender study of extreme response style Ho, Li Lian Loh, Poh Cheng Quah, Ai Ling Nanyang Business School Roger Marshall DRNTU::Business This research investigates extreme response style (ERS) within an international context. A student sample was drawn from seven countries and a 32-item questionnaire developed as the research instrument. The results showed the existence of a cultural variation in ERS with regards to the three independent variables being used – Religiosity, Individualism and Intolerance of Ambiguity, which all contributed positively to ERS. However, an expected gender variation in ERS was, generally, insignificant. Knowledge of ERC could assist marketers, researchers as well as governmental bodies in their daily decision-making although further replications to this research would be necessary before a broader international context can be achieved. An implication would be to develop a small, reliable scale to measure bias or at least some guidelines for the abovementioned people who might want to append such a scale to their cross-cultural research. BUSINESS 2014-04-05T01:27:46Z 2014-04-05T01:27:46Z 1995 1995 Final Year Project (FYP) http://hdl.handle.net/10356/56389 en Nanyang Technological University 64 p. application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic DRNTU::Business
spellingShingle DRNTU::Business
Ho, Li Lian
Loh, Poh Cheng
Quah, Ai Ling
A cross-cultural, between-gender study of extreme response style
description This research investigates extreme response style (ERS) within an international context. A student sample was drawn from seven countries and a 32-item questionnaire developed as the research instrument. The results showed the existence of a cultural variation in ERS with regards to the three independent variables being used – Religiosity, Individualism and Intolerance of Ambiguity, which all contributed positively to ERS. However, an expected gender variation in ERS was, generally, insignificant. Knowledge of ERC could assist marketers, researchers as well as governmental bodies in their daily decision-making although further replications to this research would be necessary before a broader international context can be achieved. An implication would be to develop a small, reliable scale to measure bias or at least some guidelines for the abovementioned people who might want to append such a scale to their cross-cultural research.
author2 Nanyang Business School
author_facet Nanyang Business School
Ho, Li Lian
Loh, Poh Cheng
Quah, Ai Ling
format Final Year Project
author Ho, Li Lian
Loh, Poh Cheng
Quah, Ai Ling
author_sort Ho, Li Lian
title A cross-cultural, between-gender study of extreme response style
title_short A cross-cultural, between-gender study of extreme response style
title_full A cross-cultural, between-gender study of extreme response style
title_fullStr A cross-cultural, between-gender study of extreme response style
title_full_unstemmed A cross-cultural, between-gender study of extreme response style
title_sort cross-cultural, between-gender study of extreme response style
publishDate 2014
url http://hdl.handle.net/10356/56389
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