Comparing the efficacy of different forecasting methods for demand projections in a fast food retail business

In the dissertation, the importance of forecasting in the field of logistics, especially procurement is highlighted. Various forecasting techniques, including na?ve, simple moving average, exponential smoothing, day in week and regression analysis, are discussed and compared. The parameter used to d...

Full description

Saved in:
Bibliographic Details
Main Author: Ee, Khong Kie
Other Authors: Lam, Soi Hoi
Format: Theses and Dissertations
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/5691
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
Description
Summary:In the dissertation, the importance of forecasting in the field of logistics, especially procurement is highlighted. Various forecasting techniques, including na?ve, simple moving average, exponential smoothing, day in week and regression analysis, are discussed and compared. The parameter used to determine the optimal model is the Mean Squared Error (MSE).