Evaluation of service quality of SIA in relation to four other airlines

170 p.

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Bibliographic Details
Main Author:	Choo Seh Ching, Wong Seow Hong
Other Authors:	Roberta Wong Leung
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/57575
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-575752023-05-19T06:16:17Z Evaluation of service quality of SIA in relation to four other airlines Choo Seh Ching, Wong Seow Hong Roberta Wong Leung Nanyang Business School DRNTU::Business::Marketing::Customer services 170 p. Tourism has made immense contribution to the development of Singapore economy in the past three decades. Being a major portion of tourism, the contribution of the airline industry towards Singapore economy cannot be overlooked. As our economy depends heavily on the tourism industry, we must not only attract new visitors and keep the old ones satisfied, we must also provide an excellent air carrier, Singapore Airlines, to bring these visitors safely from their countries to Singapore. It follows that correspondingly, Singapore Airlines must constantly enhance and maintain its service quality and public image. Our objective in this report is to provide guidelines and recommendations to the management of Singapore Airlines (and all other airlines in Asia) so that more effective operational and marketing strategies can be develop to enhance the airline's competitiveness in the airline industry. ACCOUNTANCY 2014-04-07T10:48:28Z 2014-04-07T10:48:28Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57575 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Choo Seh Ching, Wong Seow Hong Evaluation of service quality of SIA in relation to four other airlines
description	170 p.
author2	Roberta Wong Leung
author_facet	Roberta Wong Leung Choo Seh Ching, Wong Seow Hong
format	Final Year Project
author	Choo Seh Ching, Wong Seow Hong
author_sort	Choo Seh Ching, Wong Seow Hong
title	Evaluation of service quality of SIA in relation to four other airlines
title_short	Evaluation of service quality of SIA in relation to four other airlines
title_full	Evaluation of service quality of SIA in relation to four other airlines
title_fullStr	Evaluation of service quality of SIA in relation to four other airlines
title_full_unstemmed	Evaluation of service quality of SIA in relation to four other airlines
title_sort	evaluation of service quality of sia in relation to four other airlines
publishDate	2014
url	http://hdl.handle.net/10356/57575
_version_	1770564583643152384

Evaluation of service quality of SIA in relation to four other airlines

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