Service quality of coffee cafes in Singapore
242 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57595 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-575952023-05-19T06:24:02Z Service quality of coffee cafes in Singapore Chua Lay Yong, Lim Lay Se, Low Puay Joo Kelly S Viswanathan Nanyang Business School DRNTU::Business::Marketing::Customer services 242 p. This study analyses the service delivery process in the local coffee cafe industry. It seeks to identify any gaps between management specifications and staff delivery of service, and between customers' expectations and perceptions of the quality of service delivered by staff. The three coffee cafes selected for our studies include Brew Heaven Cafe, Burke's Coffee and Spinelli Coffee Company. This study helps the coffee cafe industry to evaluate their present marketing strategies and provide insights into areas requiring improvement. BUSINESS 2014-04-07T10:49:41Z 2014-04-07T10:49:41Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57595 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Customer services |
| spellingShingle |
DRNTU::Business::Marketing::Customer services Chua Lay Yong, Lim Lay Se, Low Puay Joo Kelly Service quality of coffee cafes in Singapore |
| description |
242 p. |
| author2 |
S Viswanathan |
| author_facet |
S Viswanathan Chua Lay Yong, Lim Lay Se, Low Puay Joo Kelly |
| format |
Final Year Project |
| author |
Chua Lay Yong, Lim Lay Se, Low Puay Joo Kelly |
| author_sort |
Chua Lay Yong, Lim Lay Se, Low Puay Joo Kelly |
| title |
Service quality of coffee cafes in Singapore |
| title_short |
Service quality of coffee cafes in Singapore |
| title_full |
Service quality of coffee cafes in Singapore |
| title_fullStr |
Service quality of coffee cafes in Singapore |
| title_full_unstemmed |
Service quality of coffee cafes in Singapore |
| title_sort |
service quality of coffee cafes in singapore |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57595 |
| _version_ |
1770565633838153728 |