An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective

An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective

109 p.

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Bibliographic Details
Main Author: Chua Sok Hean, Long Yuen Yen, Sit Fong Leng
Other Authors: Low Siow Siam, Peter Issac
Format: Final Year Project
Published: 2014
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/57603
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-57603
record_format dspace
spelling sg-ntu-dr.10356-576032023-05-19T05:45:01Z An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective Chua Sok Hean, Long Yuen Yen, Sit Fong Leng Low Siow Siam, Peter Issac Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 109 p. The 1990s had proved to be a difficult period for retailers. Most of the industry players are reporting operating losses since the turn of the decade. The market correction had weed out the less efficient and less competitive from the industry. Meanwhile, more challengers are venturing into this highly volatile industry. How can retailers sustain their competitiveness given the highly unstable market conditions and changes in the consumer tastes and preferences? BUSINESS 2014-04-07T10:50:07Z 2014-04-07T10:50:07Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57603 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chua Sok Hean, Long Yuen Yen, Sit Fong Leng
An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective
description 109 p.
author2 Low Siow Siam, Peter Issac
author_facet Low Siow Siam, Peter Issac
Chua Sok Hean, Long Yuen Yen, Sit Fong Leng
format Final Year Project
author Chua Sok Hean, Long Yuen Yen, Sit Fong Leng
author_sort Chua Sok Hean, Long Yuen Yen, Sit Fong Leng
title An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective
title_short An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective
title_full An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective
title_fullStr An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective
title_full_unstemmed An exploratory study of consumer perceptions of selected department stores in Singapore : a retailing perspective
title_sort exploratory study of consumer perceptions of selected department stores in singapore : a retailing perspective
publishDate 2014
url http://hdl.handle.net/10356/57603
_version_ 1770565664447135744

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