Advertising, publicity & solicitation : professional standards & practice in Singapore

116 p.

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Bibliographic Details
Main Authors:	Amal Norahmah Darlan, Tey, Sook Chien
Other Authors:	Tay Siok Wan, Joanne
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business::Advertising
Online Access:	http://hdl.handle.net/10356/57657
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-57657
record_format	dspace
spelling	sg-ntu-dr.10356-576572023-05-19T05:44:58Z Advertising, publicity & solicitation : professional standards & practice in Singapore Amal Norahmah Darlan Tey, Sook Chien Tay Siok Wan, Joanne Nanyang Business School DRNTU::Business::Advertising 116 p. The social prestige accorded to the professional demands that he adheres to a certain code of ethical behaviour. One of the rules that professionals, including public accountants, have to follow is in respect of advertising, publicity and solicitation. Accountants in the United States and United Kingdom have to follow strict guidelines when publicising and advertising their services. Accountants in Singapore are not even allowed to advertise their services at all. The local accounting profession's stand is that 'institutional advertising' is still in the best interests of the profession. ACCOUNTANCY 2014-04-07T10:53:19Z 2014-04-07T10:53:19Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57657 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising
spellingShingle	DRNTU::Business::Advertising Amal Norahmah Darlan Tey, Sook Chien Advertising, publicity & solicitation : professional standards & practice in Singapore
description	116 p.
author2	Tay Siok Wan, Joanne
author_facet	Tay Siok Wan, Joanne Amal Norahmah Darlan Tey, Sook Chien
format	Final Year Project
author	Amal Norahmah Darlan Tey, Sook Chien
author_sort	Amal Norahmah Darlan
title	Advertising, publicity & solicitation : professional standards & practice in Singapore
title_short	Advertising, publicity & solicitation : professional standards & practice in Singapore
title_full	Advertising, publicity & solicitation : professional standards & practice in Singapore
title_fullStr	Advertising, publicity & solicitation : professional standards & practice in Singapore
title_full_unstemmed	Advertising, publicity & solicitation : professional standards & practice in Singapore
title_sort	advertising, publicity & solicitation : professional standards & practice in singapore
publishDate	2014
url	http://hdl.handle.net/10356/57657
_version_	1770565997334364160

Advertising, publicity & solicitation : professional standards & practice in Singapore

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