Selling personal insurance in Singapore
154 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57709 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-577092023-05-19T03:30:06Z Selling personal insurance in Singapore Kho Cheow Chuan, Phua Ban Guan, Tay Hai Keong Daryl Brian Lawrence Nanyang Business School DRNTU::Business::Finance::Insurance 154 p. In Singapore, the constant evolution of consumer needs and high level of competition in selling personal insurance indicate a need for insurance companies to regularly review and change their marketing strategies. The objective of this research is to review the current position of motor and home insurance via industry reviews and to understand consumer needs and perceptions by way of consumer surveys. The relevant findings can then be used to provide insights into the possible marketing strategies that insurance companies can adopt. BUSINESS 2014-04-07T10:56:31Z 2014-04-07T10:56:31Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57709 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Finance::Insurance |
| spellingShingle |
DRNTU::Business::Finance::Insurance Kho Cheow Chuan, Phua Ban Guan, Tay Hai Keong Daryl Selling personal insurance in Singapore |
| description |
154 p. |
| author2 |
Brian Lawrence |
| author_facet |
Brian Lawrence Kho Cheow Chuan, Phua Ban Guan, Tay Hai Keong Daryl |
| format |
Final Year Project |
| author |
Kho Cheow Chuan, Phua Ban Guan, Tay Hai Keong Daryl |
| author_sort |
Kho Cheow Chuan, Phua Ban Guan, Tay Hai Keong Daryl |
| title |
Selling personal insurance in Singapore |
| title_short |
Selling personal insurance in Singapore |
| title_full |
Selling personal insurance in Singapore |
| title_fullStr |
Selling personal insurance in Singapore |
| title_full_unstemmed |
Selling personal insurance in Singapore |
| title_sort |
selling personal insurance in singapore |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57709 |
| _version_ |
1770567544827019264 |