Factors affecting consumers' choice of banks
96 p.
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2014
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| Online Access: | http://hdl.handle.net/10356/57730 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-577302023-05-19T06:08:59Z Factors affecting consumers' choice of banks Koh Seow Mei, Lim Chee Siong Chew Kah Kee Nanyang Business School DRNTU::Business::Finance::Banking DRNTU::Business::Marketing::Consumer behavior 96 p. Today's competitive banking environment has prompt many banks to consider new strategies for attracting or retaining their customers. One of these strategies is to find out how customers choose their banks. The purpose of this study is then to help banks identify the banking attributes that are perceived as important by customers in their bank selection process. In addition, this study also helps to determine whether the demographic profile of customers, such as age and education, affect the perceived importance of these banking attributes. BUSINESS 2014-04-07T10:57:45Z 2014-04-07T10:57:45Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57730 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Finance::Banking DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Finance::Banking DRNTU::Business::Marketing::Consumer behavior Koh Seow Mei, Lim Chee Siong Factors affecting consumers' choice of banks |
| description |
96 p. |
| author2 |
Chew Kah Kee |
| author_facet |
Chew Kah Kee Koh Seow Mei, Lim Chee Siong |
| format |
Final Year Project |
| author |
Koh Seow Mei, Lim Chee Siong |
| author_sort |
Koh Seow Mei, Lim Chee Siong |
| title |
Factors affecting consumers' choice of banks |
| title_short |
Factors affecting consumers' choice of banks |
| title_full |
Factors affecting consumers' choice of banks |
| title_fullStr |
Factors affecting consumers' choice of banks |
| title_full_unstemmed |
Factors affecting consumers' choice of banks |
| title_sort |
factors affecting consumers' choice of banks |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57730 |
| _version_ |
1770565054015471616 |