A study of the impact of internet as an advertising tool
87 p.
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2014
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| Online Access: | http://hdl.handle.net/10356/57792 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-577922023-05-19T03:30:01Z A study of the impact of internet as an advertising tool Leung Kah Yee, Ong Wei Lin, Tang Siaw Wen George TL Shenoy Nanyang Business School DRNTU::Business::Marketing::Internet 87 p. The Applied Research Project (ARP) is part of the course for the degree of Bachelor of Business. As a group of third year students from the Nanyang Business School, we have chosen this project, titled "A Study of the Impact of Internet as an Advertising Tool" as our ARP. The rapid growth of the Internet and its many uses have intrigued us to explore in this area. Internet advertising is chosen because there is an uprising trend in companies using it. Therefore, we would like to do a research on the potential of using the Internet as an advertising tool. BUSINESS 2014-04-07T11:00:30Z 2014-04-07T11:00:30Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57792 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Internet |
| spellingShingle |
DRNTU::Business::Marketing::Internet Leung Kah Yee, Ong Wei Lin, Tang Siaw Wen A study of the impact of internet as an advertising tool |
| description |
87 p. |
| author2 |
George TL Shenoy |
| author_facet |
George TL Shenoy Leung Kah Yee, Ong Wei Lin, Tang Siaw Wen |
| format |
Final Year Project |
| author |
Leung Kah Yee, Ong Wei Lin, Tang Siaw Wen |
| author_sort |
Leung Kah Yee, Ong Wei Lin, Tang Siaw Wen |
| title |
A study of the impact of internet as an advertising tool |
| title_short |
A study of the impact of internet as an advertising tool |
| title_full |
A study of the impact of internet as an advertising tool |
| title_fullStr |
A study of the impact of internet as an advertising tool |
| title_full_unstemmed |
A study of the impact of internet as an advertising tool |
| title_sort |
study of the impact of internet as an advertising tool |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57792 |
| _version_ |
1770565954970845184 |