Agency-client relationships in U.S. and South Korea

119 p.

Saved in:

Bibliographic Details
Main Author:	Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien
Other Authors:	Venkatapparao Mummalaneni
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/57832
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-57832
record_format	dspace
spelling	sg-ntu-dr.10356-578322023-05-19T06:24:06Z Agency-client relationships in U.S. and South Korea Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien Venkatapparao Mummalaneni Nanyang Business School DRNTU::Business 119 p. For most businesses, advertising is a vital tool to bring product awareness to potential customers. This would involve advertising agencies working closely with their clients to create convincing marketing messages. In recent years, the dissolution of agency-client relationships has became a major concern for both parties due to the substantial costs involved. BUSINESS 2014-04-07T11:02:39Z 2014-04-07T11:02:39Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57832 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien Agency-client relationships in U.S. and South Korea
description	119 p.
author2	Venkatapparao Mummalaneni
author_facet	Venkatapparao Mummalaneni Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien
format	Final Year Project
author	Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien
author_sort	Loh Sock Hoon, Mabel Yeow Kia Chin, Yow Tsung Hsien
title	Agency-client relationships in U.S. and South Korea
title_short	Agency-client relationships in U.S. and South Korea
title_full	Agency-client relationships in U.S. and South Korea
title_fullStr	Agency-client relationships in U.S. and South Korea
title_full_unstemmed	Agency-client relationships in U.S. and South Korea
title_sort	agency-client relationships in u.s. and south korea
publishDate	2014
url	http://hdl.handle.net/10356/57832
_version_	1770567249808064512

Agency-client relationships in U.S. and South Korea

Similar Items