A study on the interactive aspect of the Internet
105 p.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/57838 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| id |
sg-ntu-dr.10356-57838 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-578382023-05-19T06:16:13Z A study on the interactive aspect of the Internet Low Cherng Sheng, Low Yen Ling, Phua Mei Fen Tan Joo Seng Nanyang Business School DRNTU::Business 105 p. Interactivity can be regarded as the quality which differentiates the Internet from the other communication medium. However, this aspect of Internet is largely unexplored. Hence, the subject of our research relates to interactivity and our main objective is to uncover the benefits of interactivity. Stemming from our research objective, we will be able to provide empirical evidence supporting the benefits of the interactive features. We will also be able to establish users' tastes and preferences towards the various interactive features, thereby guiding web-designers on how to use interactivity to enhance their web-sites. All these would be achieved via a survey. In our research, we have illustrated the relative importance of the various interactive features. Furthermore, because our survey has revealed that users are generally unfamiliar with interactivity, we attempted to make interactivity a more understandable concept by drawing up an interactivity continuum. Also emerging from our survey is the finding that respondents generally regard the various interactive features as important. Hence we believe that if used aptly, the benefits of interactivity would be boundless. ACCOUNTANCY 2014-04-07T11:03:00Z 2014-04-07T11:03:00Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57838 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Low Cherng Sheng, Low Yen Ling, Phua Mei Fen A study on the interactive aspect of the Internet |
| description |
105 p. |
| author2 |
Tan Joo Seng |
| author_facet |
Tan Joo Seng Low Cherng Sheng, Low Yen Ling, Phua Mei Fen |
| format |
Final Year Project |
| author |
Low Cherng Sheng, Low Yen Ling, Phua Mei Fen |
| author_sort |
Low Cherng Sheng, Low Yen Ling, Phua Mei Fen |
| title |
A study on the interactive aspect of the Internet |
| title_short |
A study on the interactive aspect of the Internet |
| title_full |
A study on the interactive aspect of the Internet |
| title_fullStr |
A study on the interactive aspect of the Internet |
| title_full_unstemmed |
A study on the interactive aspect of the Internet |
| title_sort |
study on the interactive aspect of the internet |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57838 |
| _version_ |
1770564005076664320 |