The extent of parental yielding to children's requests
104 p.
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| Format: | Final Year Project |
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2014
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| Online Access: | http://hdl.handle.net/10356/57887 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-578872023-05-19T07:23:10Z The extent of parental yielding to children's requests Oh Lee Peng Tan Shuat Har Teo Puay Leng Roger Marshall Nanyang Business School DRNTU::Business 104 p. The role that children play in family decision-making has changed significantly over the past years. Nowadays, children has a say too when it comes to family decision making. The level of influence that they have on their parents appears to have increased. Marketers, recognising this, have begun to design advertising messages specially targeted at children. BUSINESS 2014-04-07T11:05:38Z 2014-04-07T11:05:38Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/57887 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business |
| spellingShingle |
DRNTU::Business Oh Lee Peng Tan Shuat Har Teo Puay Leng The extent of parental yielding to children's requests |
| description |
104 p. |
| author2 |
Roger Marshall |
| author_facet |
Roger Marshall Oh Lee Peng Tan Shuat Har Teo Puay Leng |
| format |
Final Year Project |
| author |
Oh Lee Peng Tan Shuat Har Teo Puay Leng |
| author_sort |
Oh Lee Peng |
| title |
The extent of parental yielding to children's requests |
| title_short |
The extent of parental yielding to children's requests |
| title_full |
The extent of parental yielding to children's requests |
| title_fullStr |
The extent of parental yielding to children's requests |
| title_full_unstemmed |
The extent of parental yielding to children's requests |
| title_sort |
extent of parental yielding to children's requests |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/57887 |
| _version_ |
1772826659464937472 |