Informational background as a proposed explanation for the negativity effect.

111 p.

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Bibliographic Details
Main Author:	Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam
Other Authors:	Roger Marshall
Format:	Final Year Project
Published:	2014
Subjects:	DRNTU::Business
Online Access:	http://hdl.handle.net/10356/58007
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-580072023-05-19T03:30:04Z Informational background as a proposed explanation for the negativity effect. Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam Roger Marshall Nanyang Business School DRNTU::Business 111 p. This study explores the relevance of the figure-ground hypothesis as a possible explanation for the negativity effect - the tendency to weigh, give more attention and consideration to negative information in judgement and choice, in information integration and impression formation research ( see Kanouse (1984) for a review). It was found that the greater persuasiveness of loss-framed messages over its gain-framed counterpart, a phenomena also referred to as the negativity bias, is not evident in Singapore. This study examines whether the phenomena can be explained by the figure-ground hypothesis. This hypothesis states that negative information is more salient and distinctive than positive information in a world perceived by people to be generally positive ( Kanouse & Hanson, 1972). Because there is generally a positivity bias in our perceptions of the world, the negative information effect is observed. BUSINESS 2014-04-07T11:12:15Z 2014-04-07T11:12:15Z 1997 1997 Final Year Project (FYP) http://hdl.handle.net/10356/58007 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business
spellingShingle	DRNTU::Business Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam Informational background as a proposed explanation for the negativity effect.
description	111 p.
author2	Roger Marshall
author_facet	Roger Marshall Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam
format	Final Year Project
author	Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam
author_sort	Chen Hui-Min, Cheong Fong Teng, Cheryl Ho Bragassam
title	Informational background as a proposed explanation for the negativity effect.
title_short	Informational background as a proposed explanation for the negativity effect.
title_full	Informational background as a proposed explanation for the negativity effect.
title_fullStr	Informational background as a proposed explanation for the negativity effect.
title_full_unstemmed	Informational background as a proposed explanation for the negativity effect.
title_sort	informational background as a proposed explanation for the negativity effect.
publishDate	2014
url	http://hdl.handle.net/10356/58007
_version_	1770565146572226560

Informational background as a proposed explanation for the negativity effect.

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