Role of play and playfulness in online user experience
127 p.
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2014
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| Online Access: | http://hdl.handle.net/10356/58058 |
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sg-ntu-dr.10356-580582023-03-11T17:15:58Z Role of play and playfulness in online user experience Victoria Chattopadhyay Martin Erik Gustav Helander School of Mechanical and Aerospace Engineering DRNTU::Engineering::Mechanical engineering 127 p. This study attempts to reveal the nature of the online social playfulness witnessed on FaceBook applications and its clones, which abound with applications difficult to define as "games" or "play." It attempts to fill in the gaps in current research on effect of online social playfulness and its associated outcomes on affective communication and social presence. Data was collected through online questionnaire to study 1) the role of social context in triggering online social playfulness on social networking sites, 2) the role of online playfulness in affect communication, and 3) the role of play applications in encouraging social interaction. The findings indicated that the presence of close social ties, such as family and friends, promote the experience of social playfulness. It was also found that the social games and the other play applications supporting intimate forms of physical spontaneity support communication of positive affect at different levels. Findings also supported that playful interaction on online social networks leads to generation of goodwill and trust amongst the participants. The posts and feeds, as an outcome of this playfulness, were found to support social presence and aid social interaction. Master of Science (Human Factors Engineering) 2014-04-07T11:56:11Z 2014-04-07T11:56:11Z 2011 2011 Thesis http://hdl.handle.net/10356/58058 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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NTU Library |
| continent |
Asia |
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Singapore Singapore |
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| topic |
DRNTU::Engineering::Mechanical engineering |
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DRNTU::Engineering::Mechanical engineering Victoria Chattopadhyay Role of play and playfulness in online user experience |
| description |
127 p. |
| author2 |
Martin Erik Gustav Helander |
| author_facet |
Martin Erik Gustav Helander Victoria Chattopadhyay |
| format |
Theses and Dissertations |
| author |
Victoria Chattopadhyay |
| author_sort |
Victoria Chattopadhyay |
| title |
Role of play and playfulness in online user experience |
| title_short |
Role of play and playfulness in online user experience |
| title_full |
Role of play and playfulness in online user experience |
| title_fullStr |
Role of play and playfulness in online user experience |
| title_full_unstemmed |
Role of play and playfulness in online user experience |
| title_sort |
role of play and playfulness in online user experience |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/58058 |
| _version_ |
1761782016288751616 |