Utility measure of styling features

• Main Author: Jayanta Das
• Other Authors: Jiao, Roger Jianxin
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Engineering::Industrial engineering::Human factors engineering
• Online Access: http://hdl.handle.net/10356/5819
• Institution: Nanyang Technological University

In this study a new method is proposed that provides a style description framework capable of equipping the designer with both the ability to estimate utility values in a certain project environment using conjoint analysis. This model provides a framework for understanding customer needs and demonst...