Organisational buying behaviour for advertising agency selection : an empirical study in Singapore.
This study analyses the buying behaviour of organisations in Singapore in the selection of an advertising agency. A mail survey of twenty-one firms was conducted to determine if company-specific factors affect the size of the buying centres, the influence of the buying centre member and the evalu...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/58584 |
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| Institution: | Nanyang Technological University |
| Language: | English |