The impact of temperament and time pressure on choice overload effect
Current research in the field of consumer psychology argues that a large assortment is not beneficial to consumers. Compared to a small assortment, a large assortment could lower both the product satisfaction and subsequent motivation to purchase the product. A recent...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/10356/59146 |
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| Institution: | Nanyang Technological University |
| Language: | English |