Consumers' awareness of sport sponsorship in the Singapore grand prix 2013

• Main Author: Pun, Jia Hua
• Other Authors: Pyun Do Young
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business::Marketing::Management
• Online Access: http://hdl.handle.net/10356/59159
• Institution: Nanyang Technological University

With an increase in emphasis on sport events in Singapore, sport sponsorship has been on the rise. This may help to bring about brand awareness, which may ultimately affect consumer purchase intention. This study thus aimed to examine the effectiveness of sport sponsorship in the Singapore Grand Pri...