Marketing strategies of general insurance companies

Marketing strategies of general insurance companies

The insurance industry has grown tremendously over the years and competition among the companies has also intensified. The purpose of this project is to gain an insight into the general insurance industry, to obtain an understanding of the marketing strategies adopted by the companies, and make a co...

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Bibliographic Details
Main Authors: Khew, Rebekah Yen Lin, Ng, Rebecca Gek Ching, Phua, Carol Chew Lian
Other Authors: Yee Wah Chin
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Business
Online Access:http://hdl.handle.net/10356/59327
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Institution: Nanyang Technological University
Language: English
Description
Summary:The insurance industry has grown tremendously over the years and competition among the companies has also intensified. The purpose of this project is to gain an insight into the general insurance industry, to obtain an understanding of the marketing strategies adopted by the companies, and make a comparison between the marketing strategies adopted by both local and foreign general insurance companies.

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