Disentangling endowment effect and the preferences for good deals in the presence of trade-in : an experimental analysis

• Main Authors: Tan, Kwang Hui, Tee, Hong Da, Quek, Yong Jia
• Other Authors: School of Humanities and Social Sciences
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/59400
• Institution: Nanyang Technological University

The disparity between Willingness to Accept (WTA) and Willingness to Pay (WTP) is commonly explained by endowment effect, which describes pain-of-losing account. Recent literature has presented an alternative viewpoint that WTA-WTP disparity could be due to aversion to bad deals. However, there are no known literature that are able to disentangle these two effects. Our study presents a distinct factor that can affect the WTA-WTP disparity using the trade-in method. In a two-part experiment, we attempt to observe the changes in WTA for the loss of currently endowed goods in the presence of a trade-in option. Our results suggest that along with endowment effect and aversion to bad deals, an inclination towards good deals (good deals effect) is a factor that explains the further WTA-WTP disparity. We thus contribute to the current literature by extending another method to study WTA-WTP disparity.