The attractiveness of the Singapore sailing federation to sponsors
Campaigning for the Olympic Games can be very expensive and external financial aid can greatly help Olympic sailors sustain their campaign. Therefore, it is important for their sailing federations to help them attain sponsorship deals, in order to lessen their financial burden and enable them to aff...
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2014
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sg-ntu-dr.10356-594102020-09-27T20:24:46Z The attractiveness of the Singapore sailing federation to sponsors Khng, Griselda Nicholas Giles Aplin National Institute of Education DRNTU::Science Campaigning for the Olympic Games can be very expensive and external financial aid can greatly help Olympic sailors sustain their campaign. Therefore, it is important for their sailing federations to help them attain sponsorship deals, in order to lessen their financial burden and enable them to afford equipment, gears, and other expenses. Interviews were conducted to identify the similarities and differences between the various international sailing federations with prestigious sponsors, to ascertain what the Singapore Sailing Federation is lacking. Results suggested that bagging previous Olympic Games medals and having strong sporting cultures are critical in attaining sponsorship deals with prestigious companies. Bachelor of Science (Sport Science and Management) 2014-05-05T05:03:59Z 2014-05-05T05:03:59Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/59410 en 30 p. application/pdf |
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Nanyang Technological University |
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NTU Library |
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Singapore |
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English |
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DRNTU::Science |
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DRNTU::Science Khng, Griselda The attractiveness of the Singapore sailing federation to sponsors |
| description |
Campaigning for the Olympic Games can be very expensive and external financial aid can greatly help Olympic sailors sustain their campaign. Therefore, it is important for their sailing federations to help them attain sponsorship deals, in order to lessen their financial burden and enable them to afford equipment, gears, and other expenses. Interviews were conducted to identify the similarities and differences between the various international sailing federations with prestigious sponsors, to ascertain what the Singapore Sailing Federation is lacking. Results suggested that bagging previous Olympic Games medals and having strong sporting cultures are critical in attaining sponsorship deals with prestigious companies. |
| author2 |
Nicholas Giles Aplin |
| author_facet |
Nicholas Giles Aplin Khng, Griselda |
| format |
Final Year Project |
| author |
Khng, Griselda |
| author_sort |
Khng, Griselda |
| title |
The attractiveness of the Singapore sailing federation to sponsors |
| title_short |
The attractiveness of the Singapore sailing federation to sponsors |
| title_full |
The attractiveness of the Singapore sailing federation to sponsors |
| title_fullStr |
The attractiveness of the Singapore sailing federation to sponsors |
| title_full_unstemmed |
The attractiveness of the Singapore sailing federation to sponsors |
| title_sort |
attractiveness of the singapore sailing federation to sponsors |
| publishDate |
2014 |
| url |
http://hdl.handle.net/10356/59410 |
| _version_ |
1681058850771304448 |