Children chewable multivitamins : a general study

• Main Authors: Tan, Sally Sock Li, Tan, Joy Su-Mien, Farah Sadiq
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59729
• Institution: Nanyang Technological University

Over the past decade, the use of vitamin supplements among children has been gaining popularity. The primary purpose of this report is, firstly, to highlight the various brands of children chewable multivitamins available in the market. Secondly, the report entails a discussion on the factors that have contributed to the success of the leading vitamin brands in the market. Lastly, the report attempts to provide an insight into the socioeconomic and demographic characteristics of the buyers of children chewable multivitamins.