Marketing strategies of five-star hotels in Singapore

• Main Authors: Tan, Wang Shing, Chew, San San, Soh, Wee Ling
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59738
• Institution: Nanyang Technological University

Although the hotel industry is an important sector in Singapore's economy, not much research has been done. In fact, not much research has been done on the service sector as a whole, except for the banking industry. The primary objective of this study is to find out the current strategies appli...