The feasibility study of Tang dynasty concept

• Main Authors: Tan, Hui Ping, Teo, Annie, Wang, Hwee Hwee
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59775
• Institution: Nanyang Technological University

Due to the intense competition in the theme park industry and the positioning of Singapore as an International Convention Hub, Tang Dynasty City has developed the Tang Dynasty Concept to differentiate itself from other theme parks and to increase the usage of the place from just leisure to business...