Market screening model

It is crucial for a company to have a systematic market screening process to help it make correct market entry decisions. Hence, the group has developed a comprehensive market screening model that incorporates various models that have been developed by other authors. This model may serve as a useful...

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Bibliographic Details
Main Authors: Kho, Soo Pei, Lau, Mun Yee, Ng, Sharon Ling Ling
Other Authors: Ian McGovern
Format: Final Year Project
Language:English
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10356/59826
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Institution: Nanyang Technological University
Language: English