Makers of Singapore : celebrating local craftsmanship

• Main Authors: Foo, Sophial Hui Juang, Loh, Jun Wei, Wong, Jing Ying, Tai, Zhi Han
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences::Communication
• Online Access: http://hdl.handle.net/10356/59842
• Institution: Nanyang Technological University

This report presents the strategic communication campaign ‘Makers of Singapore’, an initiative to promote local independent craft businesses, led by four final year undergraduates from the Wee Kim Wee School of Communication and Information at Nanyang Technological University. Inspire...