Influencing gambling attitudes : what the media tells youths?

Influencing gambling attitudes : what the media tells youths?

In this article, an overview of existing literature regarding influences of films and advertisements on youth gambling is provided. Next, major theories explaining how media impacts gambling among youths, are outlined. With that as a foundation, a review of specific tools and techniques used in film...

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Main Authors: Luo, Yuzheng, Png, Joanne Geock Ting, Tan, Eugene Quancai
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project
Language:English
Published: 2014
Subjects:
DRNTU::Humanities
Online Access:http://hdl.handle.net/10356/59870
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-598702019-12-10T11:33:34Z Influencing gambling attitudes : what the media tells youths? Luo, Yuzheng Png, Joanne Geock Ting Tan, Eugene Quancai School of Humanities and Social Sciences Douglas B Matthews DRNTU::Humanities In this article, an overview of existing literature regarding influences of films and advertisements on youth gambling is provided. Next, major theories explaining how media impacts gambling among youths, are outlined. With that as a foundation, a review of specific tools and techniques used in films and advertisements, which encourage pro-gambling attitudes and behaviour in youths, is addressed. Lastly, discussed techniques will be applied to anti-gambling media content to propose improvements to consistency and effectiveness in aiding the prevention of gambling among youths. Bachelor of Arts 2014-05-16T06:20:12Z 2014-05-16T06:20:12Z 2014 2014 Final Year Project (FYP) http://hdl.handle.net/10356/59870 en Nanyang Technological University 53 p. application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Humanities
spellingShingle DRNTU::Humanities
Luo, Yuzheng
Png, Joanne Geock Ting
Tan, Eugene Quancai
Influencing gambling attitudes : what the media tells youths?
description In this article, an overview of existing literature regarding influences of films and advertisements on youth gambling is provided. Next, major theories explaining how media impacts gambling among youths, are outlined. With that as a foundation, a review of specific tools and techniques used in films and advertisements, which encourage pro-gambling attitudes and behaviour in youths, is addressed. Lastly, discussed techniques will be applied to anti-gambling media content to propose improvements to consistency and effectiveness in aiding the prevention of gambling among youths.
author2 School of Humanities and Social Sciences
author_facet School of Humanities and Social Sciences
Luo, Yuzheng
Png, Joanne Geock Ting
Tan, Eugene Quancai
format Final Year Project
author Luo, Yuzheng
Png, Joanne Geock Ting
Tan, Eugene Quancai
author_sort Luo, Yuzheng
title Influencing gambling attitudes : what the media tells youths?
title_short Influencing gambling attitudes : what the media tells youths?
title_full Influencing gambling attitudes : what the media tells youths?
title_fullStr Influencing gambling attitudes : what the media tells youths?
title_full_unstemmed Influencing gambling attitudes : what the media tells youths?
title_sort influencing gambling attitudes : what the media tells youths?
publishDate 2014
url http://hdl.handle.net/10356/59870
_version_ 1681042044032647168

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