Foodie coupon management system

• Main Author: Tan, Gordon
• Other Authors: Kong Wai-Kin Adams
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Engineering::Computer science and engineering::Computer applications
• Online Access: http://hdl.handle.net/10356/59994
• Institution: Nanyang Technological University

Foodie is a coupon management and analytics software suite that enables any food vendors to instantly increase conversion and return rates on their marketing efforts. Through the use of mobile application together with a web-­‐based admin interface, it allows vendors to increase the exposure of advertising through the use of mobile platform. Consumers in the market favours convenience. This has prompted industries to shift away from printed media, favouring electronic distribution. The existing electronic coupon distribution system, such as Groupon, have similar outreach capabilities when compared to printed media. However, it may by counter-­‐productive given the ease of comparision and high commission rates. On the other hand, customers are bombarded with promotions of all kinds, which is of no interest to them. Foodie aims to tie up both the customer and the vendor by introducing a new way of advertising. The customer will install the mobile application, and through the mobile application, the customer can get access to all the participation outlets within the system. Food vendors can then push personalized coupons and marketing messages to customers, thus achieving greater benefits as their promotions is potentially being broadcasted in a much faster, cheaper and efficient way. In addition, this platform acts as “info-­‐centre” for the customer as they will be drawn to promotions currently ongoing in the outlets, potentially purchase more and generating more sales. This channel of promotion enhances customer loyalty and increases the conversion and revenue generated by each coupon. Foodie leverage on current market trends, customer behaviours and the capabilities of electronic platform to enhance advertising effects and efficiency. This allows food vendors to avoid high capital investment to create their own personalise mobile application. With Foodie, food vendors are able to focus their attention on developing their own market strategy. Foodie's revenue will be generated from various vendor subscription and customization fees. The cost during the initial phase of the project will be contained, allowing low output. Furthermore, Foodie is estimated to achieve a net income of approximately SGD 2 million by the end of 3rd year of operation, while maintaining low operational costs. Foodie, if adopted by vendor, has great potential to generate revenue, increase food vendor market advertising outreach, decrease food vendor advertising costs and change the customer purchasing habits.