The effects of visual factors on advertising effectiveness

• Main Authors: Wong, Kah Ling, Lim, Lena Shang Fei, Loh, Irvis Zhun Hou
• Other Authors: Xu Hong
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/60339
• Institution: Nanyang Technological University

Advertising, meant to persuade and influence consumers, is largely done through visual mediums, and increasingly employs visual devices. Therefore, it is of interest to us how visual mechanisms influence the effectiveness of advertisements. While studies have shown that there are a range of visual f...