How does the need for belonging influence consumer decisions?

• Main Authors: Tong, Shui Man, Lim, Peck Hong, Kaur, Theodora Chan Wanqing
• Other Authors: Kenichi Ito
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Social sciences
• Online Access: http://hdl.handle.net/10356/60364
• Institution: Nanyang Technological University

The authors find that interpersonal relationships and consumption are important elements of everyday life, so more research can be focused on exploring the specific relationship between need for belonging and consumer behaviour. Since evidence from various sources has suggested that need for belo...