An experimental study on beer distribution game : impact of inventory visibility and business intelligence on supply chain
This project examined the impact of inventory visibility and business intelligence on supply chain by carrying out a series of experiments based on the popular Beer Distribution Game. These experiments are conducted in the context of simple, serial supply chain with 4 echelons at two institutions of...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Theses and Dissertations |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/60573 |
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| Institution: | Nanyang Technological University |
| Language: | English |
| Summary: | This project examined the impact of inventory visibility and business intelligence on supply chain by carrying out a series of experiments based on the popular Beer Distribution Game. These experiments are conducted in the context of simple, serial supply chain with 4 echelons at two institutions ofhigher learning in Singapore. Instead of implementing the experiments in the traditional board or online beer game setting, a modified model of the game was developed. The experiment was conducted as a business competition whereby participants physically involved in the supply-chain business of selling fast moving consumer products (FMCG). |
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